Infographics help build connections with audiences by simplifying complex data into visually engaging, easy-to-understand formats. Whether it’s communicating sustainability initiatives, nutrition information, production processes, or emerging food trends, infographics make the food and beverage industry more transparent and accessible to consumers.
Infographics will continue to grow as a vital visual marketing tool for food and beverage brands, as we mentioned earlier on marketing trends. Companies can leverage interactive designs, focus on transparency, visualize nutrition, map product journeys, and more to capture consumer attention. According to recent industry surveys, the use of infographics is predicted to increase by 15% in 2023.
Top Infographic Trends in Food and Beverage Industries
Infographics trends in food and beverage are being driven by consumer demand for transparency. In a 2022 consumer study, over 80% said they feel more loyalty towards transparent brands. Infographics help meet this need for easy-to-access information. Here are the key trends on the rise:
Trend #1: Interactive and Digital Infographics
Interactive, digital infographics are rising in popularity with abilities to click through sections, scroll to reveal more data, and embed engaging features like video and animations. These modern infographics cater well to online users.
Digital infographics promote fuller user engagement on websites and social media. Viewers spend more time with information they can interact with at their own pace.
In the upcoming era, we’ll see a majority of infographics produced in digital formats, with interactive components becoming standard.
Trend #2: Focus on Sustainability and Transparency
Sustainability is a top priority for consumers, making it crucial for brands to communicate initiatives like ethical sourcing, transparent practices, and reducing environmental impact.
According to market research, conveying sustainability data through infographics can increase consumer trust by 73%. Over 50% of consumers said they would switch to a brand aligned with their sustainability values.
Infographics that visualize sustainability efforts will become expected as consumers demand transparency from food and beverage companies.
Trend #3: Visualized Nutrition Information
With health awareness on the rise, infographics that visualize nutrition data in easy-to-digest formats are valuable for both consumers and brands. Simplifying complex nutrition information builds consumer knowledge and helps them make informed food choices. 63% of consumers said purchasing decisions are influenced by comprehensible nutrition labels and facts.
Visualized nutrition infographics will become standard as health-conscious consumers seek out this information.
Trend #4: Behind-the-Scenes Product Processes
Transparently conveying production processes through illustrated guides allows consumers to understand how their food and beverage products are sourced and made. Showing manufacturing methods can pique consumer interest while also building brand trust. 48% of consumers rank transparency about production processes as a top factor in purchasing decisions.
Infographics mapping product journeys from start to finish will be expected from brands wishing to engage consumers.
Trend #5: Origins and Source Mapping
Infographics that map out ingredient origins, supply chains, and profiles of producers/farmers provide deeper insights into product resources. Knowing exactly where ingredients come from satisfies consumer demand for transparency. Products with traceable origins through supply chain mapping see 67% higher levels of consumer trust.
Visually tracing origins through infographics will become more commonplace as localized, ethical sourcing rises in demand.
Trend #6: Comparisons and Rankings
Infographics that draw comparisons around nutritional value, sustainability, pricing, and other factors provide helpful consumer context. Seeing how brands and products stack up against each other aids purchasing decisions. 79% of consumers report making comparisons between products and brands before making purchases.
Comparative and ranking-style infographics will surge as consumers seek to evaluate products against competitors.
Trend #7: Food Science and Innovation
As food technology, molecular gastronomy, and modern cooking techniques advance, infographics help explain these innovations and the science behind them.
Learning about food science breakthroughs and new techniques builds consumer knowledge and engagement. Consumer interest in food science education has risen over 40% in 2022 compared to previous years.
Infographics decoding food science will proliferate across forward-thinking brands seeking to educate consumers.
Trend #8: Artisanal and Craft Process Mapping
Infographics can illustrate the small-batch production methods used by artisanal food and beverage makers, from beekeeping honey to microbrew beer. Showcasing traditional or unique craft processes differentiates brands and spotlights quality.
Over 80% of consumers report greater enjoyment when learning about the crafting process behind artisanal products.
Specialized producers will increasingly adopt infographics to communicate their meticulous artisanal processes and build brand narratives.
Trend #9: History and Tradition of Brands
Infographics tracing a brand’s origins, evolution, and milestone moments over time effectively convey heritage and legacy.
Established brands can reinforce their traditions and remind consumers of their historical roots. 79% of consumers feel more positive towards a company after learning about its history and past achievements.
Legacy food and beverage brands will leverage historical infographics as they continue growing in popularity.
Trend #10: Food Culture and Trends
Infographics that analyze food fads, popular diets, celebrity influences, social media trends, and pop culture allow brands to capitalize on timely topics.
Tapping into the cultural zeitgeist through infographics demonstrates a brand’s industry awareness. 72% of consumers are more likely to engage with a brand aligned to current food and diet fads.
Culturally-relevant infographic content tying into food trends will see major growth as brands create buzz.
Final Takeway
Infographics provide a powerful storytelling tool for the food and beverage industry to build consumer trust and engagement. As interactive designs, transparency, and data visualization rise in importance, infographics will continue growing in popularity and value. These trends show the pivotal role infographics will play in 2023, 2024 and beyond. Companies should take advantage of these visual communication tactics early on to get ahead.
Try Mightyslide’s infographic templates and tools to create captivating infographics that easily align with emerging trends in the industry.